Five Forces to help you win!

Michael Porter’s 5 Forces model is commonly used to analyze the level of competition within a market. When applied in the context of an opportunity, the model can be used to project how aggressively known players will compete, and whether new players are likely to toss their hats in the ring. Hear how to use this valuable tool to help you aim at the right target – and increase your odds of hitting the bullseye!


Randy Richter is President of Richter & Company, an industry leading competitive intelligence and price to win support firm, and a long time supporter of APMP. His company has helped clients win billions of dollars in new business over the last 11 years by turning open source data into actionable intelligence – news they can effectively use.