Meetings: Webinar

Every month, APMP offers live webinars that address key industry topics and best practices. In addition to the live event, webinars are recorded and available for viewing at your convenience, providing you with an invaluable resource. All webinars (live and recorded) are free to members. For non-members, the cost is $75. All registrants receive a link to a recorded version of the webinar, regardless of attendance.

What You’ll Learn

Are you looking for easy-to-follow guidelines for writing truly compelling executive summaries? Then, this webinar is just for you. This webinar is for all those who regularly write executive summaries. It provides you with all the know-how for writing well-structured, easy-to-read and finally convincing management summaries. Get your customer’s YES in the most read section of your proposal document!

Key takeaways

• Understanding the readers and their needs and how they actually look at your summary
• Applying the 5-box structure for compelling summaries
• Using the right language
• Systematically checking quality
• Tips and Tricks

Target audience

All those involved in writing executive summaries:

• Bid/Proposal/Tender Managers
• Sales Representatives, Key Account Managers
• Pre-Sales Representatives

Presenter

Christopher S. Kälin, CPP APMP Fellow
Managing Partner of CSK Management
Author of ‘The Ultimate Bid and Proposal Compendium‘

Christopher S. Kälin is a global authority on bid and proposal management and author of “The Ultimate Bid and Proposal Compendium’.

He is the Founder and Managing Partner of CSK Management. He has worked with companies around the world to improve success rates, generating over 50 billion dollars in business across many industries, including IT, telecoms, defence, transportation, financial industries, event organisation, gambling and business outsourcing.

He was co-founder and chairman of the German-speaking APMP chapter and Regional Director for Europe/Africa. He is APMP-certified at Professional Level (CPP APMP) and is an APMP Approved Trainer. In 2013, he received the prestigious Fellows Award. He is also a well-received speaker at business development conferences and sales conventions around the globe.

Every month, APMP offers live webinars that address key industry topics and best practices. In addition to the live event, webinars are recorded and available for viewing at your convenience, providing you with an invaluable resource. All webinars (live and recorded) are free to members. For non-members, the cost is $75. All registrants receive a link to a recorded version of the webinar, regardless of attendance.

What You’ll Learn

“Our RFP authors are the engineers. These are our subject matter experts,” Jessica Conrad, senior proposal manager at Collins Aerospace explains. Often the recipient of the RFP is not an expert. Since focussing on readability and clarity, their customers have commented that copy is much easier to understand. And RFP wins have gone up significantly from 30% to almost 80%.

Boeing Global Services used to spend 24 manual hours on readability reporting, 12 on acronym reports and another 26 on quality tracking. Through automation and a commitment to readability, they reduced these 62 total hours down to 7.

Improving readability and writing more clearly is not easy. Especially when the author is not a professional writer. In this webinar, we will:

• Demystify readability and explain what it actually means
• Show the impact clarity and readability can make to your proposals
• Leave you with practical tips on how to get started

Key takeaways

• What does readability actually mean
• What difference can clarity and readability make to proposals
• Tips on how to get started

Target Audience

Proposal and contract managers (all levels of experience) who are part of a larger Bid Center. Readability becomes a real issue when multiple individuals and teams are working on the same proposal. Our solution is enterprise driven.

Presenter

Evelyn Wolf
CMO
VisibleThread

Evelyn is responsible for VisibleThread’s marketing activities across all sectors. Together with her team she spreads the message that words matter. Whether through our own online content or events, she provides valuable communication to our audience that helps them implement a plain language strategy.